Hi there,

I'm Godson, your next growth marketing hero.

I help businesses accelerate outcomes with strategic marketing leadership & actionable, data-driven insights.

As Featured In:
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I have more than 10+ years in strategic marketing, and have helped more than 210 companies to grow their business.

Godsom Michel receiving awards from Caribbean Business Connections and Nassau County Office of Minority Affairs.
Received award and citation from Nassau County Office of Minority Affairs for my contributions to the Caribbean business community.
Outside of my marketing career, I enjoy traveling (as seen by this picture of me atop Mount Roy in New Zealand), and sharing my story of ingenuity, faith, and determination in a compelling way that inspires audiences of all ages to take action as a motivational speaker.

About Me

Performance Marketer. Multipotentialite. Adventurer. Speaker. 

Hey there, Godson here! I’m your not-so-typical marketing consultant with a passion for storytelling and data.
 
Your standard marketer person probably got their degree in Marketing or Communications. Then, they went on to get their MBA. My story’s a bit different.
 
I started my college career in the medical field. I was a Physician Assistant student with a 4.0 GPA, despite being unable to afford my textbooks. One day during my junior year, I came up with an idea to make extra money to pay for school. I decided to resell sneakers from my mall and deliver them door-to-door locally.
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My cover feature in Industry 21 Magazine.
I sold one pair. Then another. And another. This little “side hustle” grew faster than I could’ve imagined. It grew into an e-commerce marketplace that grossed over $1 million in revenue. Customers in 33 countries. A brick-and-mortar storefront in one the most expensive counties in the U.S. Clients included celebrity athletes and Grammy-nominated artists — all while still living in my mom’s basement. I even finally managed to buy a few textbooks.
 
Now, I’ve channeled my robust talents into marketing. I work with business executives and advertising departments as a consultant. I empower companies to meet their revenue goals through the latest strategies.
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Years of Experience
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Media Mentions

What Others Say

I specialize in... PPC & Paid Social Search Engine Optimization Lifecycle Marketing Demand Generation Marketing Attribution Product Marketing

My Experience

VC-backed startups. DTC brands. E-Commerce companies. Agencies. Nonprofits. I’ve done it all.

Thanks to my unconventional career path, I’ve had the fortune of being able to work with brands and businesses of all different shapes and sizes.

That vast experience across different verticals makes me well-positioned to tackle challenging problems using outside-the-box methodologies, regardless of how much previous familiarity I have in a particular space.

If you want conventional results, hire conventional.

But if you want impactful, lasting returns on your investment, hire me.

2022

Director of Growth & Marketing — Tradeblock

Austin, TX

At Tradeblock, I defined and established company’s marketing growth plans for eventual IPO.

  • Managed $100K/month in ad spend across Google, Meta, Apple Search, and other platforms
  • Collaborated with executives and cross-functional teams to make critical decisions on company direction
  • Recruited and managed an internal marketing team to execute on omnichannel customer engagement initiatives
  • Increased company revenue from $700,000 to $2M through optimized revenue funnel across all customer touchpoints
  • Helped lead company to an $80M valuation before Series A round with investors including Shaquille O’Neal and Naomi Osaka
  • Saved company $47,000 in vital software contracts through negotiations
  • Reached goal of 300K users by 2022, increased user base from 140K to 230K in < 2 quarters
  • Reduced cost-per-install from $5.48 to sub-$2 on Meta
  • Reengaged 20%+ at-risk users using targeted email win-back series to prevent churn
  • Ideated push notification to bolster reviews, resulting in a 26% boost in the App store ratings from 3.5 to 4.4-stars
  • Optimized strategy on TikTok that led to 100K likes in 11 weeks that birthed creator program
  • Coordinated with PR firm to secure placements in Forbes, New York Times, and Business Insider

2019

Digital Marketing Manager — Healthegy

Melville, NY

At Healthegy, I was the subject matter expert on marketing strategy at this event and healthcare-based company.

  • Allocated advertising budget across conferences to balance future customer acquisitions
  • Revamped sales pipeline to capture leads and sales more efficiently
  • Uncovered new opportunities for expansion through proactive measures & regular meeting
  • 1,411% ROI on ad spend on largest conference event
  • 66% open rate and 13.3% CTR average on a newly implemented email welcome series
  • Drove paid search as a revenue channel from 0 to 22% within 7 months
  • 14% YoY boost in YouTube viewership while gaining access to YouTube Partner Program

2017

Director of Marketing — Blue Surge Marketing Agency

Massapequa, NY

At Blue Surge Marketing Agency, I preside over YoY revenue while managing client accounts in multiple verticals.

  • Developed short and long-term business plans for continued aggressive profit and sales growth
  • Consulted with stakeholders as a subject-matter expert on strategy, KPIs, and conversions
  • Spearheaded the web design and development of multiple client sites
  • Demonstrated ability to meet deadlines and manage projects simultaneously
  • Awarded Top 20 Website Design Agency in New York City in 2021 by DesignRush
  • Featured in press including Content Marketing Institute and Newsday
  • Nominated for Long Island’s Young Professionals 2021 Award

2013

Head of Marketing — KickBackz

Hicksville, NY

At KickBackz, I did it all. I oversaw daily business and marketing operations of an online secondary footwear marketplace into a thriving storefront.

  • Leveraged customer data to send personalized, behavior-based messages
  • Collaborated with key industry influencers for virtual brand activation opportunities
  • Grossed $1M in online revenue in 30+ countries by age 23
  • Vertically expanded into streetwear, a retail location, and eponymous tradeshow
  • Grew an organic social following of 184K
  • Maintained 85% employee retention between in-house and remote staff

2022

Director of Growth & Marketing — Tradeblock

Austin, TX

At Tradeblock, I defined and established company’s marketing growth plans for eventual IPO.

  • Managed $100K/month in ad spend across Google, Meta, Apple Search, and other platforms
  • Collaborated with executives and cross-functional teams to make critical decisions on company direction
  • Recruited and managed an internal marketing team to execute on omnichannel customer engagement initiatives
  • Increased company revenue from $700,000 to $2M through optimized revenue funnel across all customer touchpoints
  • Helped lead company to an $80M valuation before Series A round with investors including Shaquille O’Neal and Naomi Osaka
  • Saved company $47,000 in vital software contracts through negotiations
  • Reached goal of 300K users by 2022, increased user base from 140K to 230K in < 2 quarters
  • Reduced cost-per-install from $5.48 to sub-$2 on Meta
  • Reengaged 20%+ at-risk users using targeted email win-back series to prevent churn
  • Ideated push notification to bolster reviews, resulting in a 26% boost in the App store ratings from 3.5 to 4.4-stars
  • Optimized strategy on TikTok that led to 100K likes in 11 weeks that birthed creator program
  • Coordinated with PR firm to secure placements in Forbes, New York Times, and Business Insider

2019

Digital Marketing Manager — Healthegy

Melville, NY

At Healthegy, I was the subject matter expert on marketing strategy at this event and healthcare-based company.

  • Allocated advertising budget across conferences to balance future customer acquisitions
  • Revamped sales pipeline to capture leads and sales more efficiently
  • Uncovered new opportunities for expansion through proactive measures & regular meeting
  • 1,411% ROI on ad spend on largest conference event
  • 66% open rate and 13.3% CTR average on a newly implemented email welcome series
  • Drove paid search as a revenue channel from 0 to 22% within 7 months
  • 14% YoY boost in YouTube viewership while gaining access to YouTube Partner Program

2017

Director of Marketing — Blue Surge Marketing Agency

Massapequa, NY

At Blue Surge Marketing Agency, I preside over YoY revenue while managing client accounts in multiple verticals.

  • Developed short and long-term business plans for continued aggressive profit and sales growth
  • Consulted with stakeholders as a subject-matter expert on strategy, KPIs, and conversions
  • Spearheaded the web design and development of multiple client sites
  • Demonstrated ability to meet deadlines and manage projects simultaneously
  • Awarded Top 20 Website Design Agency in New York City in 2021 by DesignRush
  • Featured in press including Content Marketing Institute and Newsday
  • Nominated for Long Island’s Young Professionals 2021 Award

2013

Head of Marketing — KickBackz

Hicksville, NY

At KickBackz, I did it all. I oversaw daily business and marketing operations of an online secondary footwear marketplace into a thriving storefront.

  • Leveraged customer data to send personalized, behavior-based messages
  • Collaborated with key industry influencers for virtual brand activation opportunities
  • Grossed $1M in online revenue in 30+ countries by age 23
  • Vertically expanded into streetwear, a retail location, and eponymous tradeshow
  • Grew an organic social following of 184K
  • Maintained 85% employee retention between in-house and remote staff

Services

From inception to execution, I can make it happen.

As a scrappy, hands-on growth marketer, I use a holistic approach to optimize the entire customer journey.

  • Paid Advertising Campaigns
  • Viral Content Marketing
  • Go-To-Market Strategy
  • Product-led Growth Hacking
  • SEO/SEM
  • Customer Journey Mapping

As a performance marketer, you can count on me to maximize reach and the effectiveness of marketing campaigns.

  • Campaign Setup and Management
  • Performance Monitoring
  • Budget Management
  • A/B Testing Creative, Targeting & Placements
  • Bid Management
  • Market Research
  • Media & Keyword Planning

I’m experienced with platforms like:

  • Meta Ads (Facebook and Instagram)
  • Google Ads (Search, Display, Video, Shopping)
  • TikTok Ads

I’ll improve your website’s visibility in search engine results to drive organic traffic:

  • On-page SEO
  • Off-Page SEO
  • Technical SEO
  • Backlink optimization
  • Digital PR
  • Google Search Console configuration
  • Internal linking

I can also apply SEO to specific verticals, such as e-commerce and local businesses that need to rank on Google My Business.

I help companies guide their potential customers through the stages in the customer journey:

  • Automated email marketing
  • SMS marketing
  • Display ad retargeting
  • On-site personalization
  • Retention & loyalty programs

I help companies develop and execute social media strategies that help them stand out in a sea of content:

  • Content Creation
  • Content Planning
  • Copywriting
  • Social Media Metric Analysis
  • Community Management
  • Trend Awareness
  • Brand Sentiment Analysis
  • Influencer Sourcing & Marketing
  • Social Media to Website Attribution

As a marketer with website design experience, I’m comfortable working hands-on with popular CMS platforms like:

  • WordPress
  • Shopify
  • Wix
  • Squarespace

When it comes to driving downloads, engagement, and user retention on mobile applications on the Apple App Store and Google Play Store, you can count on me for:

  • App Store Optimization (ASO)
  • User Acquisition Strategies
  • Mobile Measurement Partner Attribution (MMP)
  • App Launch Strategy
  • Influencer & Partnership Marketing
  • User Feedback and Market Research

Local business often don’t have the bandwidth or capital or invest in full marketing teams.

I empower local mom-and-pops to leverage artificial intelligence to optimize marketing strategies, enhance customer experiences, and drive business growth.

  • Marketing Automation
  • Customer Insights & Segmentation
  • Ad Optimization
  • Content Generation
  • Chatbots and Virtual Assistant
  • Sentiment Analysis
  • AI Training & Consulting

I help companies drive conversions by ensuring their marketing efforts are effective and engaging.

  • Website Audit
  • User Research
  • A/B Testing
  • Landing Page Optimization
  • Heatmaps and Session Recording
  • Form Optimization

Proud To Be Partnered

Awards, Press & Media

I’ve been blessed to have received several honors and media mentions throughout my career.

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Godson Michel at International Women's Conference at Hofstra University by Dr. Neva Alexander.
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Godson Michel speaking at the Shades of Long Island launch.
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Godson Michel at Annual Legislative Conference NYSABPRHAL in Albany

2024

  • Caribbean Business Connections & Nassau County Office of Minority Affairs 2024 Caribbean Heritage Month Award
  • Ascend Long Island — Emerging Business Leadership Award
  • Canvas Rebel — Meet Godson Michel

2023

2022

2021

2020

2019

How We Can Work Together

From inception to execution, I can make it happen.

Workshops & Webinars

I host actionable workshops and webinars for Chambers of Commerce, networking groups on growth marketing topics like SEO, paid ads, email, social media, and more.

1:1 Coaching

Even MJ needed a coach. Work with me 1:1 where we'll dive into the nitty gritty of your business. I'll solve questions you have on branding, promoting, and eventually scaling your company.
It was a pleasure working with Godson from Blue Surge. He helped me to develop my YouTube channel. He listened carefully, was always professional and offered solutions where applicable.
Janet Nation
Licensed Realtor, Keller Williams
As the President & CEO of a non profit it is a pleasure working with Blue Surge Marketing Agency. They are professional and attentive to details.
Theresa Sanders
CEO & President, Urban League of Long Island
Blue Surge is extremely dependable and very professional. They not only delivered what they said for our tryout, but they also were very user friendly. Great experience and we will be back.
Devrinn Paul
Assistant Coach, University of Cincinnati
I had the pleasure of working with Godson on a few projects here. My biggest project was getting my website done and ready for a big project I’m pursuing in my business. I must say that I am beyond satisfied with the professionalism, quality of work...
Virgilio Lopez
Owner, iTravel2U

New Book Coming Soon

Godson’s debut biography on his path to entrepreneurship and marketing is on the way. Stay tuned for news about the preorder.

Clients I've Worked For

Check out this selection of organizations I’ve had the pleasure of partnering with.

Tradeblock

Paid media buying, SEO, organic social media strategy, lifecycle marketing.

100 Black Men of Eastern New York Inc.

Website design, visual identity design.

Plainview Puffs

Logo design, website design.

My Clients Have Appeared In

Ready. Set. Grow.

Interested in strategic marketing with generated revenue you can count on? Book a call with me to find out how I can help. Free 15-min video call. Original value: $97.

Connect with me on LinkedIn and Instagram

To answer the proverbial question, yes, I follow back at @godsondigital.
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