Hi there,
I'm Godson, your next growth marketing hero.
I help businesses accelerate outcomes with strategic marketing leadership & actionable, data-driven insights.
As Featured In:
I have more than 10+ years in digital marketing, and have helped more than 210 companies to grow their business.
About Me
Analytics nerd. Multipotentialite. Adventurer. Speaker.
Hey there, Godson here. I’m your not-so-typical, first-generation professional with a passion for analytics and consumer buying habits.
Most marketers are make their mark getting their MBA’s, but I got my start a little differently…
I stumbled into marketing originally as a 4.0 GPA Physician Assistant student with no money to pay for textbooks. One day, I had the idea to make extra money by reselling collectible footwear & delivering them door-to-door locally.
Instead of allowing me to finally pay for my organic chemistry textbooks, that little “side hustle” grew into $1-million in revenue business, an e-commerce marketplace, a storefront location in one the most expensive counties in the US, and customers in 30+ countries including Grammy-nominated artists — all while still living in my mom’s basement.
Fast forward to today: I’ve taken my talents to leading marketing departments so companies can meet their business goals through awareness, engagement, and conversion campaigns.
Media Mentions
My Experience
VC-backed startups. DTC brands. E-Commerce companies. Agencies. Nonprofits. I’ve done it all.
Thanks to my unconventional career path, I’ve had the fortune of being able to work with brands and businesses of all different shapes and sizes.
That vast experience across different verticals makes me well-positioned to tackle challenging problems using outside-the-box methodologies, regardless of how much previous familiarity I have in a particular space.
If you want conventional results, hire conventional.
But if you want impactful, lasting returns on your investment, hire me.
2022
Director of Growth & Marketing — Tradeblock
Austin, TX
At Tradeblock, I defined and established company’s marketing growth plans for eventual IPO.
- Managed $100K/month in ad spend across Google, Meta, Apple Search, and other platforms
- Collaborated with executives and cross-functional teams to make critical decisions on company direction
- Recruited and managed an internal marketing team to execute on omnichannel customer engagement initiatives
- Increased company revenue from $700,000 to $2M through optimized revenue funnel across all customer touchpoints
- Helped lead company to an $80M valuation before Series A round with investors including Shaquille O’Neal and Naomi Osaka
- Saved company $47,000 in vital software contracts through negotiations
- Reached goal of 300K users by 2022, increased user base from 140K to 230K in < 2 quarters
- Reduced cost-per-install from $5.48 to sub-$2 on Meta
- Reengaged 20%+ at-risk users using targeted email win-back series to prevent churn
- Ideated push notification to bolster reviews, resulting in a 26% boost in the App store ratings from 3.5 to 4.4-stars
- Optimized strategy on TikTok that led to 100K likes in 11 weeks that birthed creator program
- Coordinated with PR firm to secure placements in Forbes, New York Times, and Business Insider
2019
Head of Digital Marketing — Healthegy
Melville, NY
At Healthegy, I was the subject matter expert on marketing strategy at this event and healthcare-based company.
- Allocated advertising budget across conferences to balance future customer acquisitions
- Revamped sales pipeline to capture leads and sales more efficiently
- Uncovered new opportunities for expansion through proactive measures & regular meeting
- 1,411% ROI on ad spend on largest conference event
- 66% open rate and 13.3% CTR average on a newly implemented email welcome series
- Drove paid search as a revenue channel from 0 to 22% within 7 months
- 14% YoY boost in YouTube viewership while gaining access to YouTube Partner Program
2017
Head of Marketing Operations & President — Blue Surge Marketing Agency
Lindenhurst, NY
At Blue Surge, I presided over YoY revenue while managing client accounts in multiple verticals.
- Developed short and long-term business plans for continued aggressive profit and sales growth
- Consulted with stakeholders as a subject-matter expert on strategy, KPIs, and conversions
- Spearheaded the web design and development of multiple client sites
- Demonstrated ability to meet deadlines and manage projects simultaneously
- Awarded Top 20 Website Design Agency in New York City in 2021 by DesignRush
- Featured in press including Content Marketing Institute and Newsday
- Nominated for Long Island’s Young Professionals 2021 Award
2013
Digital Marketing Expert — KickBackz
Hicksville, NY
At KickBackz, I did it all. I oversaw daily business and marketing operations of an online secondary footwear marketplace into a thriving storefront.
- Leveraged customer data to send personalized, behavior-based messages
- Collaborated with key industry influencers for virtual brand activation opportunities
- Grossed $1M in online revenue in 30+ countries by age 23
- Vertically expanded into streetwear, a retail location, and eponymous tradeshow
- Grew an organic social following of 184K
- Maintained 85% employee retention between in-house and remote staff
Press, News & Media
Here’s a curated list of some of my recent mentions and features.
2023
- Go Solo — Making Results Happen for Your Business
2022
- Everything Small Business — [EP15] Share Your Small Business Story | Blue Surge Marketing Agency ft. Godson Michel
- Shoutout Atlanta — Meet Godson Michel | Digital Marketing Expert & Agency Owner
- Voyage ATL Magazine — Exploring Life & Business with Godson Michel of Blue Surge Marketing Agency
2021
- Content Marketing Institute — 5 Black-Owned Agency Leaders Talk Impact of 2020 on Business and Marketing
2020
- Shades of Long Island — Local Firm Blue Surge Marketing Agency Helps Small Businesses Win Big Despite COVID-19
- Newsday — What I wish I knew when I was 18
- Conversations With Verdel Jones — S5 Episode 13 – The New Normal…Exploring a New Social World
- The Power of a Voice — What businesses need to know about marketing!
- Newsday — LI’s Black-owned businesses find eager customers through directories
- Conversations With Verdel Jones — S5 Episode 2 – The Changing Face of Long Island
2019
New Book Coming Soon
Godson’s debut biography on his path to entrepreneurship and marketing is on the way. Stay tuned for news about the preorder.
The Latest from The Blog
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